Jul 2024 – Present
CurrentSEO Expert
Stars Educational Network
- Own Local SEO for a multi-location education network: audited and optimized Google Business Profiles across every campus
- Rebuilt site structure and on-page SEO to current standards after an audit found it fell short of best practice
- Ran full-scope Local SEO (technical audits, on-page fixes, GBP optimization, citation building, and link building) to grow local map-pack rankings
May 2024 – Present
CurrentSEO Specialist (Independent)
Upwork
- Freelance client work carried alongside the full-time role above: technical audits, indexation and structured-data fixes, Local SEO, and content strategy
- Clients span e-commerce, home-services (pool & spa builders, shed builders), and media (a video production studio)
- 100% Job Success Score across 22 contracts and 1,648 tracked hours
- Longest engagement: a 5-month, 435-hour SEO retainer rated 5.0
Aug 2023 – May 2024
SEO Strategist
The Blogging Lab
- Ran SEO audits and built strategy across multiple concurrent client projects
- Produced tailored SEO roadmaps to drive organic growth and search visibility
Feb 2022 – Mar 2023
Blog Manager
makeatea.com
- Owned keyword research, silo structuring, competitor analysis and indexing
- Published 250+ articles and grew the site to 10K monthly organic traffic
- Site was subsequently sold for profit
Jan 2021 – Oct 2021
Junior SEO Expert
Social Prizm
- Handled SEO execution: keyword research, on-page optimization, drafting, indexing and publishing
- Supported client queries across SEO and e-commerce
Jul 2020 – Dec 2020
SEO Intern
Blogging Adventure
- Keyword research, article writing and on-page optimization
- Completed 40+ articles supporting the site's content strategy
Education
BS, Computer Science
Superior University, Lahore
Aug 2015 – Oct 2019
Digital Marketing, SEO & Content Marketing
eRozgar
2020 – 2021
Certifications
- Generating and Managing ReviewsBrightLocal · Oct 2024
- Cleanup and Manage Local Business ListingsBrightLocal · Sep 2024
- Create, Optimize, and Manage Google Business ProfileBrightLocal · Sep 2024
- Beginner Guide to Local SEOBrightLocal · Sep 2024
- Local Keyword ResearchBrightLocal · Apr 2024
- Local SEO Audits for Multi-Location BusinessesBrightLocal · Feb 2024
Skills & tools
What I actually work in, day to day.
Local SEO
My deepest specialism: six BrightLocal certifications across the discipline.
- Google Business Profile optimization
- Multi-location SEO audits
- Local citation cleanup and management
- Review generation and management
- Local keyword research
Technical SEO
The work that unblocks everything else.
- Indexation and crawl budget
- Core Web Vitals and page speed
- Structured data / schema markup
- Canonicalisation and redirect mapping
- Migrations without ranking loss
Content & On-Page
250+ articles published against a live keyword strategy.
- Keyword research and intent mapping
- Silo structuring and internal linking
- On-page optimization
- Competitor gap analysis
- Content refreshes and decay recovery
AEO / GEO
Answer Engine and Generative Engine Optimization, where search is heading.
- Optimizing for AI Overviews and answer engines
- Entity and schema strategy
- Content structured for extraction and citation
Tools
Google Analytics 4Google Search ConsoleAhrefsSemrushScreaming FrogRank MathBrightLocalGoogle Business ProfileGoogle Tag ManagerLooker StudioWordPressShopify
Languages: English (native/bilingual, verified on Upwork) and Urdu. Based in Lahore, Pakistan, working US and UK business hours.
Six years of this, and I'm still curious about the next business.
If your team needs someone who owns organic growth rather than executes a checklist, let's have a conversation.
Next step
Hiring for an SEO role? Let’s talk.
Open to new opportunities. Send me the role and I’ll tell you honestly whether I’m the right fit for it.