Muhammad Talha · SEO Specialist
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- Upwork Job Success
- 100%
- Upwork Job Success
- 22 jobs, 20 completed
- Hours delivered
- 1,648
- Hours delivered
- Tracked on Upwork
- In SEO
- 6 yrs
- In SEO
- Since July 2020
- Avg. response time
- 0–4 hrs
- Avg. response time
- Verified by Upwork
Professional summary
SEO Specialist with 6 years’ experience across Local SEO, technical SEO, and content strategy. Currently SEO Expert for a multi-location education network, running Local SEO end-to-end (audits, on-page, Google Business Profile, citations, and link building) across every campus. Also delivers freelance SEO alongside this role for e-commerce, home-services, and media clients, including a beverage brand grown from $5K to $69K in monthly revenue within six months and an owned content site built to 10K monthly visits before being sold profitably. Holds a 100% Job Success Score across 1,648 tracked hours and 22 client contracts, with six BrightLocal certifications in Local SEO. Works US and UK business hours from Pakistan; native/bilingual English.
Professional experience
SEO Expert · Stars Educational Network
Jul 2024 – Present- Own Local SEO for a multi-location education network: audited and optimized Google Business Profiles across every campus
- Rebuilt site structure and on-page SEO to current standards after an audit found it fell short of best practice
- Ran full-scope Local SEO (technical audits, on-page fixes, GBP optimization, citation building, and link building) to grow local map-pack rankings
SEO Specialist (Independent) · Upwork
May 2024 – Present- Freelance client work carried alongside the full-time role above: technical audits, indexation and structured-data fixes, Local SEO, and content strategy
- Clients span e-commerce, home-services (pool & spa builders, shed builders), and media (a video production studio)
- 100% Job Success Score across 22 contracts and 1,648 tracked hours
- Longest engagement: a 5-month, 435-hour SEO retainer rated 5.0
SEO Strategist · The Blogging Lab
Aug 2023 – May 2024- Ran SEO audits and built strategy across multiple concurrent client projects
- Produced tailored SEO roadmaps to drive organic growth and search visibility
Blog Manager · makeatea.com
Feb 2022 – Mar 2023- Owned keyword research, silo structuring, competitor analysis and indexing
- Published 250+ articles and grew the site to 10K monthly organic traffic
- Site was subsequently sold for profit
Junior SEO Expert · Social Prizm
Jan 2021 – Oct 2021- Handled SEO execution: keyword research, on-page optimization, drafting, indexing and publishing
- Supported client queries across SEO and e-commerce
SEO Intern · Blogging Adventure
Jul 2020 – Dec 2020- Keyword research, article writing and on-page optimization
- Completed 40+ articles supporting the site's content strategy
Core skills
Local SEO
Google Business Profile optimization · Multi-location SEO audits · Local citation cleanup and management · Review generation and management · Local keyword research
Technical SEO
Indexation and crawl budget · Core Web Vitals and page speed · Structured data / schema markup · Canonicalisation and redirect mapping · Migrations without ranking loss
Content & On-Page
Keyword research and intent mapping · Silo structuring and internal linking · On-page optimization · Competitor gap analysis · Content refreshes and decay recovery
AEO / GEO
Optimizing for AI Overviews and answer engines · Entity and schema strategy · Content structured for extraction and citation
Tools
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