Six years chasing the same question

Every site that isn't ranking has a specific reason. Not "it takes time," a reason. Finding that reason, fixing it, and proving the fix with data is the whole job, and it's what I've been doing since 2020.

I started as an SEO intern writing articles, moved into execution at an agency, then ran makeatea.com as Blog Manager: 250+ articles, 10K monthly organic visits, and eventually a sale. Owning an asset end to end taught me something client work doesn't: what it feels like when the traffic is your revenue.

Since then I've worked as an SEO Strategist running audits across concurrent client projects, and independently through Upwork, where I hold a 100% Job Success Score across 1,648 hours. Today I'm SEO Expert for a multi-location education network, running Local SEO end to end across every campus: Google Business Profile, citations, on-page, and link building. My deepest specialism is Local SEO (six BrightLocal certifications), alongside technical SEO and, increasingly, AEO/GEO as search shifts toward answer engines.

That freelance work hasn't stayed in one vertical. Beyond the beverage brand and makeatea.com, I've improved rankings and grown inbound leads for pool & spa builders, shed builders, and a video production studio, different markets, same diagnostic process: find the specific reason a site isn't ranking, fix it, and prove the fix with data.

I'm based in Lahore and work to US and UK hours. Open to a role where I own organic growth rather than execute someone else's checklist.