Review count and recency have a direct relationship with Map Pack visibility. But legal marketing carries rules other industries do not, so the collection process needs to be deliberate.
Build the ask into your case closing process
The best moment to request a review is right after a positive resolution, when the client’s gratitude is real and specific. Waiting weeks kills your response rate.
- Send a short, personal message — not a mass email blast.
- Include a direct Google review link so it takes one tap.
- Never offer anything of value in exchange for a review.
- Never write or edit the review for the client.
Responding matters as much as collecting
Respond to every review. Keep responses brief and never disclose case details or confirm a person was a client if that would breach confidentiality. A careful, professional response reads better to prospects than a defensive one.
Handling negative reviews
Do not argue publicly. Acknowledge, offer to discuss offline, and move on. One measured response to a bad review often converts better than a page of glowing ones.
Always confirm your process against your state bar’s advertising rules before rolling it out.